SUMMER 2011

Taking a cue from Splash fashion mantra of urban life, the Spring/Summer 2011 throttled forward with 70′s silhouettes. Splash knows its audience, presented an attention grabbing collection -unrestrictive and free-spirited. A formulaic gusto with keen eye to the new season’s must haves.

A brilliant backdrop runway with cinematic soundtrack, the show started with fresh and youthful collection. The opening tableau in prints at the opulent techno- forward show last Friday night, Feb. 18 really popped, the mood was exhilarating and high octane.


Amidst the parade of boho-chic, psychedelic ready to wear wardrobes, one most interesting point was the vibrant color riots on the runway, from azure blue to yellow, fuchsia and earth tones, the clothes veered to stylish freedom with more fashion attitude and choices. Models glided down the catwalk in an array of summer time fabrics like poplin, pure cotton and twills to lighten up the spring.


The focus was squarely on combination and styling, a breezy mix with plenty of movements, keeping in mind the urban look that doesn’t need to be less ordinary. Splash Spring/ Summer aesthetic is thoughtful and interesting while never sacrificing comfort and wearability. Raza Beig, the company’s CEO has a keen eye on trends and excels at easywears, stunning on its simplicity and agreeable nature.


Other deceptively simple plays on classic summer wardrobe staples included a colorful men’s outer wear with low-hanging waist and narrow folded hemlines. Nothing forced, and nothing without a luxurious detail to set it apart.


Splash appeal is the versatility of pieces, unfussy but special and appropriate for a wide variety of customers. The effortlessness and ease that guides the retail concepts showed the brand’s serious goals towards its vision of leading the best street couture wear in the Middle East.

As if we weren’t already longing for the warmer temps, Lacoste and Catherine Malandrino’s upcoming collaboration has got us virtually counting down. Arriving at Holt Renfrew in April, the collection mixes classic Malandrino femininity with Lacoste’s signature sporty approach. Classic polos get a lift when mixed with flirty pleated skirts and transformed into thinly knit summer dresses.

Among our favourites from the collection are the tie-dyed polo and richly hued violet drape dress pictured above. The harlem pant, another covetable piece in cool, crisp white is sure to be another spring staple. Whether simply paired with a camisole, or worn with a chambray shirt, it’s the perfect pant for lounging while sipping mojitos (wishful thinking) and running around town (in sandals, no less).
             
                    Neha Dhupia, Shilpa Shetty, Amrita Rao at Manish's Mijwan Fashion